What Makes A Great Backlink?

What makes a great backlink?

Is Page Rank?

Domain Authority?

What niche relevance?

While all these are important indicators of SEO, ignore one of the most important factors to consider when evaluating a potential opportunity to link referral traffic.

In fact, when you put these five link building strategies into practice, you'll find that - due to the increased traffic you get from a diverse set of sources - it actually becomes less dependent on big G. And with deploying Google update after update, it must traffic from all the different non-search sources as possible.

# 1: Infographic

The potential for creating links infographics are well known in the SEO community.

But you may not know that - when done right - can get thousands of targeted visitors from a single graphics. To do this you must approach your graphics market a little differently than most SEOs.

Instead of submitting their infographic infographics hundreds of directories, since the time and energy to reach targeted blogger. That means you will have to email the top bloggers in your industry (and authority sites like Mashable and LifeHacker) to give them a heads up on your graphics.



Sure, most will say "no". But even an infographic placement in a popular authority site is enough to send traffic server merger.

# 2: Public Relations and Press Releases

Google cannot value backlinks from press releases as they once did (although there is evidence that still convey some value to your site).

But that does not mean that the press releases are completely dead. In fact, when you write an SEO friendly press release and often can obtain his release picked up by bloggers and major news sites. This is where most of SEO - and referral traffic - benefits come into play.

The key here, again, is what you do after the publication of the press release. If sent to 25 sites for free distribution of press releases, you're probably going to meet a trickle of traffic (if any at all). But if you let the leading bloggers in the industry know about your news legit, you're likely to get mentions on high traffic sites in your niche.

# 3: Accounting Guest

You may have seen that Google has recently updated its guidelines to discourage "large-scale" guest posting. If you have ever posted a post on a site with zero feedback, shares or commitment, you've probably seen that the post carries a grand total of zero visitors.

The fact is that there are hundreds of blogs out there that exist for the sole purpose of accepting guest posts. They are not what you (or Google) would be considered a "real place".

In addition, guest posting on a top site in your industry will land a more powerful link retreat ... and I will send a boatload of targeted visitors.

It is also important to note that - due to visitors coming through links guest post just read your content - they are much more likely to convert than the average visitor. However, getting the content placed on the massively popular sites authority is not easy. This guide has some email broadcast and publishing Guest useful tips you can use to increase the odds of getting the content published on authority sites.

# 4: Broken Link Building

Building broken link is a link building strategy that is growing in popularity in the SEO community.

And why not?

It is one of the few white, strategies for building scalable links hat around.

However, most people approach building broken as an exercise in pure link building link. And although there is nothing wrong with getting backlinks building broken link, but it can also be harnessed for serious traffic.

Here are two strategies that work well:

Find pages of resources on the most popular sites in your niche (resource pages are often some of the most trafficked pages heavily-anywhere). Next, check for broken links using software such as Check My Links. Finally, getting the site owner to let them know about your broken links ... and offer him as a replacement. Thus, when people visit the site, they will see your site listed as a useful resource and click through.

Use a program like Screaming Frog SEO Spider analyzes an entire site for broken links. Instead of offering your link as a replacement, use your fingertips as a way to build a relationship with the site owner.

# 5: Create Linkable assets

a linkable asset is essentially an amazing piece of content - as a tool, or definitive guide great resource - into place naturally acquiring backlinks.

They are easy to make. But when you invest the necessary resources to put out an incredible asset linkable in place, the long-term benefit SEO is very real.

Linkable assets also should be called "active traffic" because they tend to attract repeat visitors and referral traffic through links to blogs, email newsletters and mentioned forum. If you need some inspiration, here are 9 examples of published linkable assets from a post published in Moz.